Volvo Capitalizes on Booming Car Industry in China - VIDEO STORY
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• China is moving up in Volvo Cars' sales charts, + 60.5% in first quarter 2007
• Aim to double sales again in 2007
GOTHENBURG - June 9, 2007: Many car companies are expanding their operations in China as the number of passenger cars
![]() Chinese President Hu Jintao touring Volvo facilities in Gothenburg |
Volvo Cars will double sales in China in 2007
![]() Fredrik Arp, President & CEO, Volvo Car Corporation. |
"It's a great honor to host President Hu Jintao during his visit to Sweden and Volvo. This will give us an excellent opportunity to inform him about our cars and our plans on how to strengthen our presence in the Chinese market", says Fredrik Arp.
Local S40 production according to plan
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In 2007, Volvo Cars is aiming for an annual local production volume of approximately 8,000 units. "The launch of the S40 produced in China has been successful, both from an industrial point of view as well as from a commercial angle. After working with Changan Ford Mazda for almost two years, we have ensured that their factory, through cooperation with our own experts, meets our high demands regarding Volvo quality. A Volvo must be a Volvo car in all aspects, no matter where it is produced," says Fredrik Arp.
Increased presence with more car models
![]() Fredrik Arp and Per Norinder, General Manager, Volvo Car China. |
The new S80 offers true Scandinavian Luxury. It combines elegant design, luxurious comfort and state-of-the-art technology in an inviting, intelligent and responsible way.
The refined XC90, first shown in China at Shanghai Motor Show earlier this year, will also move Volvo upward in the premium segment. In order to make this successful model even more attractive, the sensation of luxurious passenger-car comfort has been enhanced further still.
"Being able to offer both models with a V8 engine gives us a much better position in our quest for the most discerning car buyers," says Fredrik Arp.
The new C30 will be introduced to the Chinese market in the second half of this year. It will attract new, younger customers who want a car that offers an exciting design and is fun to drive.
Upgraded dealership network
At the moment, Volvo Cars' 50 dealers in China are upgrading to expand business
in their areas. Over the past 12 months, 20 new or revamped Volvo showrooms have
opened their doors.
"The expansion in China will continue and further 20 new dealerships will follow shortly," says Fredrik Arp.