BMW Unveils iBrand i3 and i8 EV Concepts - COMPLETE VIDEO

BMW Group presents mobility of the future with premiere of the BMW i3 Concept and BMW i8 concept

MUNICH - July 29, 2011: The BMW Group showcased its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the first electrically powered production cars from the new BMW i sub-brand, due to be launched as the BMW i3 in 2013 and the BMW i8 in 2014.

“We are marking another milestone in the history of the BMW Group. As Chairman of the Board and an engineer myself, I am very proud of this project,” declared Norbert Reithofer, Chairman of the Board of Management of BMW AG, at Friday’s premiere of the two vehicles in Frankfurt. “As the world’s leading premium car manufacturer, our aim is to offer customers purpose-built electric-drive cars as well,” he added.

Watch the complete BMW iConcept Press Conference

With its zero-emission electric drive and a range of approximately 150 kilometres, the BMW i3 Concept has been specifically developed for use in an urban environment, its dynamic 125 kW electric motor and rear-wheel drive ensuring BMW-style dynamic handling. Thanks to its innovative LifeDrive architecture featuring a carbon passenger cell, the BMW i3 Concept combines an extremely low weight of 1,250 kilograms with optimal interior space and the highest crash safety levels. With four seats and a 200-litre luggage compartment, this vehicle is fully suited for everyday use.

Draeger: a revolution in car design

“This vehicle will mark the launch of the first volume-produced car featuring bodywork largely made of carbon. It’s a revolution in automotive design,” stressed Klaus Draeger, Member of the Board responsible for Development. The application of this new CFRP technology allows a weight reduction, compared to a conventional electric car, of between 250 and 350 kilos, and that means more dynamic handling coupled with a greater range. The BMW i3 does the 0 to 100 km/h sprint in less than eight seconds, while a high-speed charger achieves an 80% battery charge in just an hour.

Thanks to the emission-free drivetrain and a value added chain designed to be sustainable all along the line, life cycle emission figures for the BMW i3 are at least a third lower than for a highly efficient combustion-engine car. If the BMW i3 is run on electricity from renewable sources, the figures improve by well over 50%.

BMW i8 Concept: new-generation sports car

The BMW i8 Concept goes from 0 to 100 km/h in less than five seconds and boasts fuel consumption of under three litres per 100 km. Its plug-in hybrid drive with a system output of 260 kW allows a range of up to 35 kilometres in electric mode – sufficient for most everyday journeys. For more dynamic driving or out-of-town routes, a high-performance three-litre petrol engine also comes into play. The sports car has an electronically governed top speed of 250 km/h and space for up to four occupants. “The BMW i8 Concept is the sports car for a new generation – pure, emotional and sustainable,” Draeger underlined.

With BMW i, the BMW Group is corroborating its position as the most innovative and sustainable auto manufacturer in the world, as reflected in the fact that it has been the supersector leader in the Dow Jones Sustainability Indexes for the sixth year running. With BMW i, the BMW Group is providing answers to the mobility challenges of the future while pursuing a holistic approach. In addition to purpose-built premium vehicles with electric drive, the company is also offering intelligent mobility services.

The focus here is on solutions for improved use of parking space, intelligent navigation systems with location-based information, intermodal route planning and car-sharing schemes such as DriveNow. Following MyCityWay, ParkatmyHouse marks the second investment by the recently launched venture capital company BMW i Ventures in a company providing internet-based mobility services. Parkatmyhouse allows private individuals to use the internet or a smartphone app to rent out their private parking spaces on a short- or long-term basis.

Both the BMW i3 and the BMW i8 will be built at BMW’s Leipzig plant in Germany. Some 400 million euros are earmarked for investment in new buildings and facilities by 2013, while 800 new jobs are to be created. Vehicle production will be CO2 neutral and will draw on renewable resources. The company is currently investigating the possibility of erecting its own wind turbines on the plant site.

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Original BMW iBrand Preview from February 2011

BMW Introduces New Sub-Brand Monday Feb 21, 2011

Complete BMW i Series Introduction Press Conference
Live From Munich (February 21, 2011, 45 Minutes)