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AM General Features Advanced Vehicle Capabilities and Reveals New Brand Identity at NGAUS 2023


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SOUTH BEND, Ind., Aug. 17, 2023 -- AM General, the leading global light tactical vehicle and mobility systems provider, is proud to participate in the National Guard Association of the United States (NGAUS) 2023 General Conference and Exhibition at the Reno-Sparks Convention Center, Booth #1419, in Reno, Nevada from August 18 through August 21, 2023. The Company will feature its mission-ready capabilities that support the National Guard when the National Guard is needed most. AM General will also debut its new brand identity.

"We are proud of our long and strong partnership with NGAUS and recognize that the work done at this important event furthers the National Guard's mission to support our communities in this nation and abroad," said Jim Cannon, AM General President and CEO. "We are also extremely excited to reveal our new branding at this exhibition as our new brand look was inspired by our purpose to serve those who serve to support us and it's a signal that there are great things to come from AM General."

AM General will display the HUMVEE 2-CT™ with the Troop Transport Expanded Capability Kit (XCK); a 9-person conversion kit with crush protection of 10,000 lbs., improved seating with integrated restraints, a 360º weapons ring, and available mountings for squad weapons. This vehicle represents the latest automotive technology that AM General can offer the National Guard, including enhanced occupant safety, upgraded powertrain options, and improved mobility and handling.

The Company's new brand identity was inspired by its purpose and culture which is to serve the Warfighter, represented by SGT Smith; the fearless person who volunteers their service to protect the freedoms in this nation. AM General took a wholistic approach to generating its new look and feel which includes an updated logo, a new color palette, and new imagery to convey its core capabilities as the leading light tactical vehicle manufacturer in the world and to pay homage to its end users.

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