There is no business like snow business-a TACH exclusive from St Moritz!

European Bureau Chief
Andrew Frankl and
Senior Editor
Nicholas Frankl
The Auto Channel

Andrew and Nicholas Frankl were there to witness money, glamour and glitz like there is no tomorrow. The event was called ICE, a gathering of fine automobiles racing on ice. Yes. Real ice. The kind that melted a year ago and the event had to be canceled.

Not in 2025! The weather was glorious and so were the automobiles. There were 20 thousand adoring fans from all over the World to see and admire a very rare Ferrari 500 TRC Scaglietti, a 1934 Bugatti, an Alfa Romeo 6C 1750 GS Aprile from 1931, a Ferrari 275 GTB/4 from 1966 and a Porsche 908/03 from 1971.

These were just some of the magnificent cars. The trophies were specially designed by Lord Norman Foster, one of the finest architects in the World.

The overall winner-much to the delight of the crowd was the stunning 1934 Bugatti.

There were several other trophies such as the Spirit of St Moritz which was won by Ferrari’s 250 GT SWB. The Lamborghini Miura SV was voted Number One by the 20 thousand spectators, aptly named the Hero Below Zero.

Talking of hero below zero the exceedingly well-heeled crowd were all in minks, chinchillas and other exotic furs. There were parties galore, there were waiters on skates delivering champagne to the fortunate few with passes costing the size of a small cottage outside Switzerland, Aeroplanes, hang gliders, you name it.

Yes, I know all about Pebble Beach and the Concours d’elegance but that is small beer compared to this event. Should you go? Is it worth a small fortune? If you have a small fortune  definitely yes. We stayed in small village down the road and with press credentials it was manageable. There is also an excellent train service so staying miles away and doing a day trip is definitely a doable proposition.

We took these memorable photographs for you , our readers, to enjoy.