Mitsubishi Motors Reports Q2 2025 Sales

FRANKLIN, Tenn., July 1, 2025 -- Mitsubishi Motors North America, Inc. (MMNA) today reported second-quarter 2025 sales of 22,116, driving the brand's year-to-date total sales to 53,753, an increase of 5.1% over the first half of 2024. This is MMNA's best first-half start to the year since 2019.

The brand's flagship model, Outlander, was redesigned for the 2025 model year, and continued to be MMNA's volume leader with 7,821 sales for the quarter.

Bright spots across the quarter included Eclipse Cross with 4,534 sales, up nearly 80% over Q2 2024, and Outlander Sport with 4,968 sales, up nearly 50%.

Outlander Plug-in Hybrid continues to be an attractive choice for electric-curious customers, posting an increase of 6.3% year-to-date. Mirage, which has ceased production, continues to sell down existing dealer inventory. Year-to-date sales of 10,719 are up 8.7% for the first half of the year.

For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.

News and Notes

• Mitsubishi Motors recently confirmed the next step in the brand's North American business plan, dubbed Momentum 2030, promising a new or significantly revised vehicle every year between 2026 and 2030. MMNA announced that it will work with Alliance partner Nissan Motor Co. Ltd. to bring a battery electric vehicle (BEV) to market in summer 2026, as well as open a study into co-developing an all-new SUV that will be produced in the future in a U.S. Nissan facility.
   
• MMNA Chief Marketing Officer Kim Ito was recently included among the 2025 Automotive News "100 Leading Women in the North American Auto Industry," which honors female leaders in the automotive field who have significant influence and are major decision-makers within their organization. In nine years with MMNA marketing Ito has led multiple innovative and tech-forward initiatives and creative campaigns, including the first ever launch of a vehicle on Amazon Live (Outlander, 2022), the industry's first real-time cinematic vehicle configurator (with ZeroLight, 2023), and MMNA's 24-hour digital showroom that seamlessly connects the customer shopping experience from Tier 1 to Tier 3 websites and into the dealership (ClickShop 2.0, 2024).
   
• Delivering on another facet of the Momentum 2030 plan, Mitsubishi Motors North America recently partnered with LaFontaine Automotive Group, the 30th largest automobile dealer group in the United States according to industry-specialist publication Automotive News. LaFontaine will initially open two Mitsubishi Motors locations, one in Ann Arbor and one in Lansing, with the intention to open additional facilities across the state by mid-2026.

Individual model sales results:

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – "Momentum 2030" – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.