Paralyzed Veterans of America Kicks Off Annual Food City In-Store Donation Drive with Seven-Time NASCAR Champion Richard Petty

The campaign encourages Food City shoppers to donate $1, $3, or $5 at check out from July 2-29, 2025

WASHINGTON, July 2, 2025 -- Paralyzed Veterans of America – the nation's premier nonprofit of choice for disabled Veterans, their families and caregivers – today launched its annual in-store checkout campaign with long-time partner Food City and seven-time NASCAR champion Richard Petty. Since 2011, Food City has raised more than $4 million dollars, fueling PVA's mission to ensure disabled veterans receive the benefits they earned, the specialized health care they need, the meaningful careers they want, and more.

"PVA is honored to partner with Food City and Richard Petty and deeply appreciates the generosity of those whose contributions directly impact the lives of veterans with spinal cord injuries and diseases, like MS and ALS," said U.S. Army Veteran and PVA National President Robert Thomas. "This annual campaign reflects the incredible impact we can have when local communities rally behind our nation's heroes. Together, we're creating lasting change that honors their service and helps them regain what they fought for: their independence."

This year's in-store donation drive will run at Food City's supermarket chain stores from July 2-29, 2025. Customers can select $1, $3, or $5 donations at Food City checkouts and their gift amount will be added to their total grocery bill. Food City will also offer customers an opportunity to donate as part of a charity round-up feature on their registers at checkout.

"As a long-time PVA supporter, I have had the privilege of seeing the impact that their partnership with Food City has had on so many veterans," said Petty. "There's no better way to celebrate the holiday than giving back to those who have given so much."

"We are thankful to our dedicated team of associates and loyal customers for making this campaign a success year after year," said Steven C. Smith, Food City president and chief executive officer. "Together, we have been able to support PVA and make our communities stronger. We look forward to working alongside PVA and Richard Petty again this year."

To learn more about the Food City/PVA partnership and this month's activation visit FoodCity.com.

About Paralyzed Veterans of America
Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis.

As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at PVA.org.

About Food City

Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City's parent company) operates 160 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama.

Contact: Kristina Packard
[email protected]
(703) 282-8121 cell

SOURCE Paralyzed Veterans of America