SafeRacks Launches Viral Bin Storage Rack, Redefining Home and Garage Organization
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RANCHO SANTA MARGARITA, Calif., July 22, 2025 -- SafeRacks, a pioneer in home storage innovation and the original name in overhead garage racking, proudly announces the launch of its latest breakthrough: the SafeRacks Bin Storage Rack. This new product has rapidly gained national attention, going viral on social media and earning a feature in Costco Connection, the highly circulated member magazine of Costco Wholesale.
With a heritage rooted in robust garage ceiling storage systems, SafeRacks is expanding its product offerings to meet the modern needs of home organization. The release of the Bin Storage Rack marks a strategic step in the company's evolution—from garage-centric solutions to an all-inclusive home and garage storage brand committed to efficiency, strength, and style.
Engineered with the same strength, durability, and smart design that have defined SafeRacks for two decades, the new Bin Storage Rack offers a sleek, efficient solution for managing storage totes and everyday clutter. Customers have responded with overwhelming enthusiasm. Some of the recent social media videos featuring the product have gone viral, reaching up to 13.9 million views on Instagram alone.
"Over the past few years, our team has faced and overcome some of the most challenging macroeconomic events in recent history," said Matt Davis, CEO of SafeRacks. "From the post-COVID supply chain crisis to today's tariff uncertainties and geopolitical risks in our production regions, we have met every obstacle head-on. We are tough, adaptable, and relentlessly solution-driven. That's how we move forward—and how we win."
The SafeRacks Bin Storage Rack is now available online at www.SafeRacks.com and through select retail partners, including Costco. Early reviews praise its high load capacity, easy access to storage bins, and compatibility with a wide range of spaces, from garages to utility rooms.
This launch represents more than just a new product—it symbolizes SafeRacks' evolution as a comprehensive home storage company, ready to lead the next wave of organizational innovation. Backed by a dedicated team of American-based creators, engineers, and problem-solvers, SafeRacks continues to build upon its legacy by redefining what it means to organize your space.
For more information, to view the viral videos, or to purchase the new SafeRacks Bin Storage Rack, visit www.SafeRacks.com.