The Advertising Research Foundation Announces 2025 ARF David Ogilvy Awards Finalists

NEW YORK, Aug. 20, 2025 -- The Advertising Research Foundation (ARF) today announced the finalists for the 2025 ARF David Ogilvy Awards, honoring successes in research-driven advertising campaigns.

For over three decades, the ARF David Ogilvy Awards has recognized the transformative impact of data-led creativity and the power of consumer insights. The awards are given across spotlight categories including the new "Best Use of Emerging Tech," "Cultural Fluency," and "Community and Fandom Awards," as well as verticals like B2B, automotive, and food & beverage.

The finalists – which include Cadillac, Nestle, P&G, Uber, Walgreens and more – were selected by a jury composed of researchers, marketers and consumers insights experts.

Winners will be revealed during the ARF Creative Effectiveness Conference & David Ogilvy Awards Dinner on October 16, 2025, at Tribeca Rooftop in Manhattan. The event will bring together leaders from across the marketing, media and research industries to explore the evolving landscape of brand building and innovations in creator-driven marketing, followed by the evening's celebration of the winning campaigns.

"The ARF David Ogilvy Awards continue to demonstrate how the marriage of research and creative lead to marketing excellence," said ARF President & CEO Scott McDonald. "This year's finalists prove that data-fueled insights are not just a support to creative ideas—they are often the spark that fuels them."

See the full list of finalists for each category on our website and be sure to register for Creative Effectiveness 20205 and the ARF David Ogilvy Awards.

About the ARF

Founded in 1936, the Advertising Research Foundation (ARF) has emerged as the preeminent authority on unbiased quality in advertising, media and marketing research. With over 400 member companies, ARF's powerful knowledge, unified standards and best practices have proven invaluable, time and again. The ARF continues to drive continuous improvement in advertising and marketing practices by fostering collaboration and innovation, shaping the industry's future.

For more information contact:

Philip Perry
Senior Content and Communications Manager
The Advertising Research Foundation (ARF)
Email: [email protected]
Phone: (212) 751-5656 ext. 5757
www.thearf.org

SOURCE The Advertising Research Foundation