Oct 8, 2011
FULLERTON, Oct. 7, 2011: Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires sold in the U.S. The increase will go into effect November 1. There will be in-line adjustments, as well, which will be announced at a ... Continue reading
Sears Auto Center Revolutionizes Wheel Alignment Technology
Oct 5, 2011
October is Fall Car Care month and Sears Auto Center is celebrating by making it even easier for American drivers to prepare their rides for the holiday travel season. Sears Auto Center today announced its new ultra time-saving secret weapon in the fight against premature tire wear caused by car and light truck wheels ... Continue reading
Continental Tire and Renowned TV Show Builders West Coast Customs Release Commercial
Oct 4, 2011
From the maker of some of the world's finest ultra high-performance tires comes a new commercial featuring Ryan Friedlinghaus, owner of the premiere high-end modification shop, West Coast Customs. Continental Tire and West Coast Customs teamed up for the commercial and plan to release the 30-second spot in October duri ... Continue reading
The Michelin Man Celebrates His Birthday and Joins Madison Avenue Advertising Walk of Fame
Oct 4, 2011
The Michelin Man has a lot to celebrate today. He is turning 113 years old and being inducted into Advertising Week's Walk of Fame as "Icon of the Year" in ceremonies at Times Center (242 W. 41st Street between 7th and 8th) at 11 a.m. As part of an online voting contest, The Michelin Man won the hearts of many who vote ... Continue reading
SEAT Pushes for Safer Winter Driving +VIDEO
Sep 28, 2011
SEAT dealers fully prepared to help owners choose exactly the right winter tyre for their vehicle Sporty car maker SEAT may be synonymous with its sunny Spanish homeland but the northern European areas, as another potentially tough winter approaches, the brand is supporting TyreSafeâs campaign to highlight the maj ... Continue reading
Sep 23, 2011
FULLERTON, Sept. 22, 2011: Yokohama Tire Corporation annually offers experiential ride and drive training programs across the country for dealers. Now, the Fullerton, California-based tire manufacturer is looking at opening the event to consumers. On September 21, Yokohama invited a group of enthusiasts from local car ... Continue reading
Fisker Selects Goodyear Eagles for Karma Hybrid
Sep 20, 2011
As the first production models of the new 2012 Fisker Karma EVer (electric vehicle, extended range) hybrid are delivered to their new owners, they'll be rolling exclusively on Goodyear's Eagle F1 Supercar tires. The Fisker Karma EVer is the world's first premium electric vehicle with extended range and the "embodiment ... Continue reading
Millions of Motorists on an Expensive Road to Disqualification
Sep 19, 2011
Nearly one in two British motorists are risking thousands of pounds worth of fines and potential driving bans on a daily basis, according to shocking new research revealed by the HiQ fast fit network. HiQ has conducted an illegal tyre audit across its network and can reveal that 42% of motorists are making journeys on ... Continue reading
Sep 16, 2011
Engineering students from eight colleges from across the nation, including The University of Akron, will compete in a battle of speed, endurance and design in the 2011 Goodyear Formula SAE (Society of Automotive Engineers) Shootout competition. The Goodyear Tire & Rubber Company supports young engineers and uses this e ... Continue reading
Tire Recycling Common Practice in 88 Percent of Auto Repair Shops
Sep 14, 2011
Today's auto repair shops do much more than fix cars. They also play a key role in protecting the environment. According to a study by the Automotive Aftermarket Industry Association (AAIA), 88 percent report they recycle tires. ... Continue reading
Goodyear Assurance Fuel Max Tires Selected for Scion iQ
Sep 9, 2011
Scion has selected Goodyear's popular fuel-efficient tire, Assurance Fuel Max, as the exclusive original equipment fitment for its new "micro-subcompact" car, the 2012 Scion iQ. The Scion iQ is only 10 feet long yet seats four people, making it the world's smallest four-seater. Scion announced that the iQ will achieve ... Continue reading
Sep 9, 2011
FULLERTON, Sept. 8, 2011: Yokohama Tire Corporationâs consumer-friendly educational video series â âTire Tipsâ� â is back with a new installment called âTires 101.â� The video, posted at http://www.youtube.com/watch?v=y95pSj2LcH4, is the fourth video in the series that began ... Continue reading
Sep 8, 2011
FULLERTON, Sept. 8, 2011: Dealers in California are getting a chance to test four of Yokohama Tire Corporationâs best sports car and passenger car tires when the tire makerâs experiential training program makes a stop in Anaheim on September 13-14 and in San Diego on September 21-22 as part of Yokohamaâs ... Continue reading
Continental Kicks-Off New GPS Promotion
Sep 5, 2011
Continental Tire is helping consumers stay on track by bringing back its wildly popular GPS promotion. Running Sept. 1 through Oct. ... Continue reading
Your (Tire) Future According To Michelin
Aug 24, 2011
By Henny Hemmes Senior European Editor The Auto Channel AMSTERDAM, August 10, 2011; Public transport with in- and egress, never again a flat tire, more efficient truck haulage⦠Thatâs what the future has in store for us, thanks to innovative tire technology developed by Michelin. The French manufacturer prese ... Continue reading
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