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News By Topic: Tires

Automotive Performance Brands - Yokohama Tire Corporation To Adjust Prices On All Consumer Tires Nov. 1

Automotive Performance Brands - Yokohama Tire Corporation To Adjust Prices On All Consumer Tires Nov. 1

FULLERTON, Oct. 7, 2011: Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires sold in the U.S. The increase will go into effect November 1. There will be in-line adjustments, as well, which will be announced at a ... Continue reading

Sears Auto Center Revolutionizes Wheel Alignment Technology

Sears Auto Center Revolutionizes Wheel Alignment Technology

October is Fall Car Care month and Sears Auto Center is celebrating by making it even easier for American drivers to prepare their rides for the holiday travel season. Sears Auto Center today announced its new ultra time-saving secret weapon in the fight against premature tire wear caused by car and light truck wheels ... Continue reading

Continental Tire and Renowned TV Show Builders West Coast Customs Release Commercial

Continental Tire and Renowned TV Show Builders West Coast Customs Release Commercial

From the maker of some of the world's finest ultra high-performance tires comes a new commercial featuring Ryan Friedlinghaus, owner of the premiere high-end modification shop, West Coast Customs. Continental Tire and West Coast Customs teamed up for the commercial and plan to release the 30-second spot in October duri ... Continue reading

The Michelin Man Celebrates His Birthday and Joins Madison Avenue Advertising Walk of Fame

The Michelin Man Celebrates His Birthday and Joins Madison Avenue Advertising Walk of Fame

The Michelin Man has a lot to celebrate today. He is turning 113 years old and being inducted into Advertising Week's Walk of Fame as "Icon of the Year" in ceremonies at Times Center (242 W. 41st Street between 7th and 8th) at 11 a.m. As part of an online voting contest, The Michelin Man won the hearts of many who vote ... Continue reading

SEAT Pushes for Safer Winter Driving +VIDEO

SEAT Pushes for Safer Winter Driving +VIDEO

SEAT dealers fully prepared to help owners choose exactly the right winter tyre for their vehicle Sporty car maker SEAT may be synonymous with its sunny Spanish homeland but the northern European areas, as another potentially tough winter approaches, the brand is supporting TyreSafe’s campaign to highlight the maj ... Continue reading

Automotive Performance Brands - Yokohama Tire Corporation Opens Ride And Drive Program to Enthusiasts

Automotive Performance Brands - Yokohama Tire Corporation Opens Ride And Drive Program to Enthusiasts

FULLERTON, Sept. 22, 2011: Yokohama Tire Corporation annually offers experiential ride and drive training programs across the country for dealers. Now, the Fullerton, California-based tire manufacturer is looking at opening the event to consumers. On September 21, Yokohama invited a group of enthusiasts from local car ... Continue reading

Fisker Selects Goodyear Eagles for Karma Hybrid

Fisker Selects Goodyear Eagles for Karma Hybrid

As the first production models of the new 2012 Fisker Karma EVer (electric vehicle, extended range) hybrid are delivered to their new owners, they'll be rolling exclusively on Goodyear's Eagle F1 Supercar tires. The Fisker Karma EVer is the world's first premium electric vehicle with extended range and the "embodiment ... Continue reading

Millions of Motorists on an Expensive Road to Disqualification

Millions of Motorists on an Expensive Road to Disqualification

Nearly one in two British motorists are risking thousands of pounds worth of fines and potential driving bans on a daily basis, according to shocking new research revealed by the HiQ fast fit network. HiQ has conducted an illegal tyre audit across its network and can reveal that 42% of motorists are making journeys on ... Continue reading

Engineering Students from Eight Colleges, Including The University of Akron, to Race in F1 Shootout at Goodyear Proving Grounds

Engineering Students from Eight Colleges, Including The University of Akron, to Race in F1 Shootout at Goodyear Proving Grounds

Engineering students from eight colleges from across the nation, including The University of Akron, will compete in a battle of speed, endurance and design in the 2011 Goodyear Formula SAE (Society of Automotive Engineers) Shootout competition. The Goodyear Tire & Rubber Company supports young engineers and uses this e ... Continue reading

Tire Recycling Common Practice in 88 Percent of Auto Repair Shops

Tire Recycling Common Practice in 88 Percent of Auto Repair Shops

Today's auto repair shops do much more than fix cars. They also play a key role in protecting the environment. According to a study by the Automotive Aftermarket Industry Association (AAIA), 88 percent report they recycle tires. ... Continue reading

Goodyear Assurance Fuel Max Tires Selected for Scion iQ

Goodyear Assurance Fuel Max Tires Selected for Scion iQ

Scion has selected Goodyear's popular fuel-efficient tire, Assurance Fuel Max, as the exclusive original equipment fitment for its new "micro-subcompact" car, the 2012 Scion iQ. The Scion iQ is only 10 feet long yet seats four people, making it the world's smallest four-seater. Scion announced that the iQ will achieve ... Continue reading

Automotive Performance Brands - Yokohama Tire Corporation's Tire Tips Educational Video Series Returns - VIDEO+

Automotive Performance Brands - Yokohama Tire Corporation's Tire Tips Educational Video Series Returns - VIDEO+

FULLERTON, Sept. 8, 2011: Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tipsâ€� – is back with a new installment called “Tires 101.â€� The video, posted at http://www.youtube.com/watch?v=y95pSj2LcH4, is the fourth video in the series that began ... Continue reading

Automotive Performance Brands - Yokohama Tire Corporation's Dealer Ride And Drive Training Program Rolls On

Automotive Performance Brands - Yokohama Tire Corporation's Dealer Ride And Drive Training Program Rolls On

FULLERTON, Sept. 8, 2011: Dealers in California are getting a chance to test four of Yokohama Tire Corporation’s best sports car and passenger car tires when the tire maker’s experiential training program makes a stop in Anaheim on September 13-14 and in San Diego on September 21-22 as part of Yokohama’s ... Continue reading

Continental Kicks-Off New GPS Promotion

Continental Kicks-Off New GPS Promotion

Continental Tire is helping consumers stay on track by bringing back its wildly popular GPS promotion. Running Sept. 1 through Oct. ... Continue reading

Your (Tire) Future According To Michelin

Your (Tire) Future According To Michelin

By Henny Hemmes Senior European Editor The Auto Channel AMSTERDAM, August 10, 2011; Public transport with in- and egress, never again a flat tire, more efficient truck haulage… That’s what the future has in store for us, thanks to innovative tire technology developed by Michelin. The French manufacturer prese ... Continue reading

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